Case Study: Creating The Bottom Line Secrets Affiliate Program

20th July 2000 - Looking at doing press releases

Briefly, working on the BottomLine case study, we are looking at doing press releases next week. It looks like the Internet News Bureau has been bought up by Internet.com - and their prices and distribution structure have changed. The main distribution list is not going to much of the major media, mostly to I-folk who signed up to receive copies of releases. To get to any real media, you have to pay for each of the several targeted lists. Anyone have a better suggestion?

Also, we're toying with different spins on the release, perhaps, tomorrow, if you leave me room , I'll present our options and you can tell us which direction you think might be better.

Remember, this case study is designed to take you through the realities of creating and running your own affiliate program. Learn from our errors, foibles and insights. Then, you can do it right the first time!

Your Humble Guide,

Eva Rosenberg