Your Tracking Solution 'Checklist'
1. How much time do you have available to manage your Program?
2. Do you have, or plan to recruit, a Program Manager to handle your Programs management?
3. Is your accounts department able to handle Affiliate payment administration?
4. Will you insist on all Affiliates being 'pre-approved'? (Will take up more management time).
5. Have you researched your potential Affiliate base? Do you have a broad reach or a niche sector that are unlikely to be part of an Affiliate network?
6. Is retaining 'Affiliate Ownership' or not being included in a network of potential competitors important for you?
7. Which option first appears to best suit your needs -
- Network Solution
- Software Solution
1. Have you contacted each network for full information and costs?
2. Have you taken up references from the networks' existing customers?
3. Is your existing site/server compatible or easily integrated with your proffered solution?
Software Solutions
1. Have you reviewed each solution within your price point/budget?
2. Have you taken up customer references?
3. Do you understand your preferred suppliers tracking technology and its key advantages and disadvantages? (see how it works)
4. Does the software provide a system to email your Affiliate partners? If not do you have your own system planned?
5. Is your proposed system compatible with your existing site and server?